A Dutch designer in Budapest

Brand
Identity
Design

Brand Identity Design

When individuals encounter the term 'Brand,' they often envision consumer brands such as Nike or Apple,… yet every business is a brand and must recognize their self-representation.

more +

Graphic designers produce a wide array of visuals, such as posters, and postage stamps. whereas brand identity designers specialize in the identity of the brand to address businesses visual branding requirements.
From corporate websites to event entrance banners, these designers capture the essence of a brand in all visual aspects, conveying the brand's story, its team, and fundamental values.

If executed correctly, visual branding effectively communicates to customers the true nature of the brand, who the people behind it are, and what it truly represents.

When individuals encounter the term 'Brand,' they often envision consumer brands such as Nike or Apple,… yet every business is a brand and must recognize their self-representation.

more +

If executed correctly, visual branding effectively communicates to customers the true nature of the brand, who the people behind it are, and what it truly represents.

Project: Windt Le Grand Leeuwenburgh

Windt Le Grand Leeuwenburgh is an independent law firm based in Rotterdam Specialized in the most relevant areas for entrepreneurs, corporates and investors. I created the complete corporate identity consisting of the logo, visual design for the website, social media post, and several event logos, banners and invitations.

Logo for a supermarket in the yacht harbour of Bruinisse Holland

Windt Le Grand Leeuwenburgh - 5 years anniversary

Event logo, book ribbon and menu

Project: Central Parking

A valet service operating at schiphol airport in The Netherlands.

Logo for a supermarket in the yacht harbour of Bruinisse Holland

Project: Riscure

Riscure is a leading device security tester and toolmaker.

The circle is an easy to recognize visual element in the online and printed communication. It gives the brand it’s vibrant

ambiance. The strength lies in it’s gaps. It plays with the eyes, (seemingly rotating).

The idea of using these circle parts is taken from the inside of a conventional mechanical lock. They symbolise what Riscure does; The locking & unlocking of electronic systems in order to secure them.

Logo for a supermarket in the yacht harbour of Bruinisse Holland

Logos

Despite being just a fragment of the comprehensive brand persona, the logo typically serves as the cornerstone for the overall visual story. It emerges as the distinctive component that individuals instantly identify, fostering a sense of assurance stemming from superiority, sophistication, and reliability.

Well-executed logo design encompasses all that the brand represents, maintaining its importance over an extended period.

Clients say:

"Besides his high quality standards, which he will never disown, Ron is the perfect business partner when it comes down to creativity and design"

Rob Westerik, Leefjemerk

"Ron has always been able to capture all our thoughts and ideas into amazing content from flyers, website, banners, logos and much more"

Bartek Gedrojc, Riscure, Smartek

Communication
or looks?

Communication or looks?

Frequently, there's a prevalent misconception that design is solely about creating awe-inspiring visuals. Design involves selecting the suitable shape, hues, typefaces, etc., to most effectively convey the narrative.

Naturally,.. we achieve this in a visually appealing manner. So its not or or,.. but looks and communication go hand in hand.

When I design a logo or website, not only will it be aesthetically pleasing, but I will also ensure your message is communicated clearly and efficiently. Maintaining a consistent style, so your brand will be recognized and remembered for years to come.

ron

driessen